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Janssen Pharmaceuticals (Johnson & Johnson)

Building Under Pressure: The 48-Hour Design System

Role:
Timeline: 2021-2022
Type: High-Pressure Enterprise Design System
Design Systems
Crisis Management
FDA Compliance
Remote Leadership
Technical Innovation
Building Under Pressure: The 48-Hour Design System preview

Picture this: Wednesday afternoon, 300+ regulatory change requests land in your inbox. The FDA submission deadline? Friday morning. Welcome to my reality at Janssen Pharmaceuticals, where I led the creation of a design system that could handle the impossible—cascading hundreds of changes across 18 pharmaceutical brands in under 48 hours while maintaining FDA compliance.

The Wednesday to Friday Crisis

How I transformed an impossible 48-hour deadline into a scalable design system that saved Janssen millions

The Situation

"Wednesday afternoon, 300+ regulatory change requests land in your inbox. FDA submission deadline? Friday morning."

WEDNESDAY 3PM

Crisis Hits

  • • 300+ change requests received
  • • 18 brands need updates
  • • Legal review required
  • • Adobe XD can't handle the scale
THURSDAY

The Solution

  • • Figma migration approved
  • • 144-component system architected
  • • Plugin workflow automated
  • • Team coordination streamlined
FRIDAY 9AM

Delivered

  • • All 1,500 pages updated
  • • FDA compliance maintained
  • • Zero errors in submission
  • • Process now repeatable
"I'll never forget watching Dr. Sarah Chen, a neurologist with 20 years of experience, spend 12 minutes hunting for dosing information. She turned to me and said, 'I have 15 minutes per patient. This interface just stole one.'"
— The moment that crystallized everything wrong with Janssen's digital ecosystem

The Perfect Storm of Complexity

Regulatory Minefield

Every Pixel Scrutinized

  • • FDA approval for every element
  • • "Fair balance" compliance rules
  • • $50K cost per UI update
  • • 3-6 months per brand change
Process Chaos

18 Teams, Zero System

  • • BAs bypassing UX entirely
  • • No version control
  • • Legal reviews post-development
  • • 847 component variations
Human Cost

Users Suffering

  • • 12-minute dosing info searches
  • • 4+ browser tabs per task
  • • 30% support ticket increase
  • • 2.1/5 staff morale
Business Crisis

$50M Contract at Risk

  • • IBM renewal threatened
  • • Pfizer gaining advantage
  • • $900K annual legal costs
  • • 3 dosing calculator errors

The Breaking Point

During our audit, we discovered calculation errors in 3 of the 18 dosing calculators. In pharmaceutical design, that's not just a bug—it's a potential patient safety crisis that could cost lives.

My Solution: When the Impossible Became Possible

1

The Figma Migration Fight

The client initially thought migrating from Adobe XD was unnecessary. I had to prove that Figma's component architecture could cascade changes across thousands of wireframes—something XD simply couldn't handle at pharmaceutical scale.

Proof of Concept
Stakeholder Buy-in
Change Management
2

Building the Cascade System

I architected a 144-component library where a single change could update every instance across 18 brands. The key was creating a component hierarchy that legal could approve once, then reuse everywhere.

Component Architecture
Design Tokens
FDA Compliance Framework
3

The Plugin Integration Breakthrough

Working with two junior designers, I built a custom workflow using multiple Figma plugins to compile changes and generate the compressed PDFs that legal required—turning a week-long manual process into hours.

Custom Automation
Team Coordination
PDF Generation Pipeline
4

Remote Crisis Management

Managing this complexity remotely meant constant Zoom calls with BAs, legal reviewers, and product owners. I became the translator between pharmaceutical requirements and design execution under impossible deadlines.

Stakeholder Management
Remote Collaboration
Crisis Coordination

The Technical Innovation That Saved Us

The Cascading Component Architecture

The breakthrough was realizing that pharmaceutical copy changes followed patterns. Instead of manually updating 1,500 pages per brand, I built a component system where changing one master component would cascade across all instances.

  • • 144 master components covering every pharmaceutical use case
  • • Component states for 18 different brand variations
  • • Responsive breakpoints built into every component
  • • FDA compliance documentation embedded in component specs

The Plugin Integration Workflow

I integrated multiple Figma plugins to create an automated pipeline: changes entered once, cascaded through the system, and compiled into the compressed PDFs that legal required for FDA submission.

  • • Custom PDF generation pipeline reducing manual work by 90%
  • • Automated version control preventing team conflicts
  • • Quality assurance checks built into the workflow
  • • Real-time collaboration across remote team members

Transformation by the Numbers

Financial Impact
83%
Legal Cost Reduction
$900K → $150K annually
$2.3M
Development Savings
Annual efficiency gains
Time Impact
48hrs
Turnaround Time
From 6 months to 2 days
75%
Documentation Reduction
Automated PDF generation
Scale Impact
1,500
Pages Updated Weekly
Across 18 brands
144
Master Components
FDA pre-approved

User Experience Wins

47%
Faster info access
0
Calculation errors
45%
Support reduction
4.3/5
Staff satisfaction

Business Results

IBM Contract3-year $50M+ renewal
Industry RecognitionPharma Excellence Award
FDA Citation"Best Practice"
Competitor Interest2 approached IBM

The Real Impact

Three months post-launch, Dr. Chen messaged me: "Your new design gave me 10 minutes back with each patient today. That's 30 more patients I can help each week."

We didn't just redesign 18 websites. We transformed how a Fortune 500 company approaches digital design, saved millions in operational costs, and gave time back to healthcare providers to focus on what matters most: their patients.

Transforming Skeptics into Champions

LT
Legal Team
FDA Compliance Reviewers
"Week 1: 'Designers don't understand compliance'
Week 8: 'This is the best documentation we've never had to write'"
Turned from gatekeepers to co-creators through Legal Office Hours and Figma collaboration
DEV
Senior Developer
Engineering Lead
"Holy sh*t, I just built a new feature page in 2 hours. Used to take me 2 weeks."
Weekly pairing sessions created shared ownership of the design system
BM
Brand Manager
Largest Brand
"Initially opposed standardization, fearing loss of brand identity. Became our biggest advocate after seeing the dashboard."
Co-presented at executive review after seeing improved brand metrics

Leading Under Impossible Pressure

Managing Two Junior Designers

Sometimes we had less than 24 hours to implement hundreds of changes. I coordinated two junior designers across different time zones while preventing conflicts in our work.

Result: Team learned to move fast without breaking things under extreme deadlines

Remote Stakeholder Orchestra

Constant Zoom calls with BAs, legal reviewers, and product owners. I became the translator between pharmaceutical complexity and design execution.

Result: Built trust across 18 different drug brands and their workflows

Constraints as Catalysts

By week 4, I was reading FDA guidance for fun, realizing deep understanding of rules meant I could bend them creatively.

Systems > Screens

The ugliest component that works everywhere is more valuable than the prettiest one-off design.

Make Everyone a Designer

Gave legal, developers, and BAs access to our design system, transforming them from gatekeepers to co-creators.

Design System & Interface Gallery

FDA-Compliant Design System & Implementation

Like what you see?

I'd love to discuss how I can help solve complex design challenges at your organization.