Pharmaceutical Content Management

iCH Content Engine

Role
Senior UX Designer
Timeline
2024 - Present
Team
Cross-functional team including Product Product Managers, Engineers, and Content Strategists
Tools
Figma, AI Integration, Design Systems, React, Tailwind CSS, Pharmaceutical CMS API
iCH Content Engine Framework Dashboard

Executive Summary

The iCH Content Engine is an intelligent content management framework designed to streamline the discovery and utilization of pharmaceutical assets. By leveraging AI-powered search and metadata mapping, it enables teams to find approved assets across multiple therapeutic areas and content formats instantly.

My Role

  • •Designed the intelligent search interface with natural language query mapping
  • •Created a comprehensive filtering system for complex pharmaceutical metadata
  • •Established a centralized design framework for content asset cards
  • •Integrated AI transparency features to show how queries map to specific metadata fields

The Challenge

The Problem

Pharmaceutical teams struggle with fragmented content repositories across multiple content management platforms, making it difficult to locate approved assets for specific therapeutic areas, treatments, or regions. This leads to asset duplication and compliance risks.

User Impact

Streamlined content discovery for pharmaceutical commercial and medical teams, reducing time-to-find for critical assets.

Business Impact

Ensured better compliance through clear status visibility and reduced asset duplication.

Process

01

Discovery

Analyzed the fragmented landscape of pharmaceutical content repositories.

Key Activities

  • •Stakeholder Interviews
  • •Repository Audit
  • •Taxonomy Mapping
02

Design

Created the intelligent search interface and metadata mapping visualization.

Key Activities

  • •Wireframing
  • •High-fidelity Design
  • •Prototyping

Solution

A unified content engine that aggregates assets from multiple sources. The interface features an intelligent search bar that parses natural language queries (e.g., 'NSCLC Spanish assets') and maps them to specific filters like Product, Topic, Language, and Format. The result is a 'single pane of glass' for all approved content.

Key Features

  • •AI-Powered Search: Intelligently maps natural language queries to metadata fields
  • •Unified Asset View: Aggregates content from multiple pharmaceutical CMS sources
  • •Granular Filtering: filters by Brand, Therapeutic Area, Treatment Type, and Line of Therapy
  • •Smart Asset Cards: rich previews with status indicators (Approved, New) and expiration dates

Results

Significantly
Faster Search

Reduction in time-to-find assets

100%
Compliance

Visibility of approved assets

Design Artifacts

iCH Content Engine Main Dashboard

Main dashboard showing intelligent search and filtered results

design

Reflection

What Worked Well

  • AI transparency built trust with medical teams
  • Centralized search reduced asset duplication

Challenges Overcome

  • Unifying disparate metadata schemas from multiple content platforms
  • Ensuring sub-second search results across massive repositories

Key Takeaways

  • Intelligent search is only as good as the underlying taxonomy
  • Visualizing AI logic helps users trust the results