27
Teams Aligned
Unified across franchise
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Lake Bluff, IL/
Pharmaceutical Franchise
Oncology Communications Hub
Role
Lead Product Designer
Timeline
2024
Team
Commercial Operations, Medical Affairs, Corporate Communications
Tools
Figma, User Research, Enterprise Strategy, Enterprise Portal Framework, React
Executive Summary
A dedicated digital hub designed to unify oncology franchise field teams. It serves as the single source of truth for diverse team members across commercial operations, regional leadership, and medical affairs, bridging communication gaps and aligning strategic initiatives.
My Role
- •Architected the navigation structure for role-based access
- •Designed the executive communications flow
- •Established the 'One Team Approach' visual language
- •Created confidential information hierarchies
- •Conducted stakeholder interviews with VPs and Directors
The Challenge
The Problem
Disparate teams (Sales, Medical, Operations) were operating in silos, missing critical updates from leadership and lacking a centralized repository for campaign assets. Email alignment was inefficient and led to version control issues.
User Impact
Unified diverse team members under a 'One Team' culture, making critical info easy to find.
Business Impact
Significantly reduced email overhead and ensured 100% alignment on quarterly priorities.
Process
01
Strategy
Defined the 'One Team' communication strategy.
Key Activities
- •Stakeholder Workshops
- •Information Architecture
02
Implementation
Built the unified portal in enterprise portal framework.
Key Activities
- •UI Design
- •Portal Development
Solution
A vibrant, card-based dashboard that centralizes communication and resources. Executive updates push directly to the homepage, while dedicated sections for news and campaign assets ensure everyone has access to the latest materials. The design utilizes brand-aligned colors while maintaining a clean, professional enterprise aesthetic.
Key Features
- •Executive updates: direct channel for leadership communications
- •Campaign hub: unified access to all marketing assets
- •Tiered Navigation: separate flows for Training, Resources, and Groups
- •Confidentiality Controls: clear visual indicators for internal-only data
- •Team Directory: integrated status and role visibility
Results
100%
Read Rate
Leadership updates
Design Artifacts
Main dashboard highlighting executive updates and recent activity
design
Reflection
What Worked Well
- Executive updates section drove daily engagement
- Confidentiality labeling built trust in the platform
Challenges Overcome
- Overcoming siloed team habits
- Integrating with legacy enterprise portal constraints
Key Takeaways
- A central source of truth reduces email noise effectively
- Visual branding helps unify diverse sub-teams