I design productspeople actually use
7 years building UX for Google, United Airlines, and California DHCS. I turn complex problems into simple, beautiful solutions.
7 years building UX for Google, United Airlines, and California DHCS. I turn complex problems into simple, beautiful solutions.
01
02
03
04
Launched: 2021
A collection of vibe-coded applications, Figma Make prototypes, and experimental projects built with modern tools.
Leetspeak encoder/decoder with cyberpunk aesthetics. Transform your text into hacker speak instantly.
AI council voting interface built with v0.dev. Multiple AI models debate and vote on topics.
Advanced prompt engineering tool for crafting perfect AI prompts. Built with v0.dev rapid development.
College football prediction model using CFBD API data. Weekly pick'em analysis with ML-powered insights.
AI prompt builder crafted in Lovable. Streamlined interface for creating effective prompts.
Interactive animated prototype with vibrant pink aesthetics and smooth motion design.
Healthcare analytics dashboard for visualizing oncology risk factors and patient data.
Full motion video interactive experience with seamless transitions and engaging visuals.
AI-powered chatbot interface for managing and querying risk registers with natural language.
Content generation and management tool for creating structured content at scale.
Oncology navigation dashboard for 2025 featuring modern data visualization and patient journey tracking.
I approach UX design with a focus on connecting real user needs to tangible business outcomes. Through research-driven insights and collaborative problem-solving, I create solutions that improve both user experience and operational efficiency.
I start by understanding the business context and user needs through stakeholder interviews, user research, and system analysis. This foundation helps me identify the most impactful opportunities for design intervention.
I translate research insights into scalable design systems, interactive prototypes, and service blueprints. My designs balance user needs with technical constraints and business objectives.
I collaborate closely with engineering teams during implementation, conducting usability testing and stakeholder validation sessions. This ensures the final product meets both user expectations and technical requirements.
I monitor performance metrics post-launch and gather user feedback to continuously refine the experience. This iterative approach drives measurable improvements in efficiency and satisfaction.
Transforming complex technical capabilities into scalable, adoption-ready experiences across enterprise platforms, generative AI products, and data-intensive workflows.
Contact nowDirected UX strategy for Vision 2025 Cloud Transformation, migrating hundreds of applications to cloud infrastructure. Implemented transition from Adobe XD to Figma, achieving higher design story completion rates. Awarded by the state for process optimization and outstanding contribution.
Implemented customer care agent dashboard updates including knowledge base, Salesforce integration, and predictive AI. Consolidated systems into one cohesive view, reducing agent context switching. Delivered wireframes for 4 features released in Q1 2023, helping secure IBM contract continuation.
Designed wireframes across 18 pharmaceutical brands, ensuring FDA-compliant legal copy. Created comprehensive design system in Figma with documentation. Collaborated with engineering teams to create detailed wireframes, flows, and diagrams, helping extend IBM's contract with Janssen.
Facilitated four-day design thinking sessions remotely with 40+ internal stakeholders for Wireless CxT Transformation. Designed user journey maps and competitive analysis of best onboarding practices. Redesigned web and mobile app prototypes, contributing to 600-page presentation for AT&T leadership.
Refined business requirements to build clickable prototype for BPme food ordering MVP. Worked with BP product owners in Australia and UK to add coffee pre-ordering functionality. Delivered real working MVP by December 2019, winning IBM a multimillion-dollar development contract.
Conducted two-day workshop with United agents to consolidate data sources into single dashboard view. Created user stories capturing business requirements and legacy system functions. Improved average complaint resolution from 2 to 7 per hour during pilot phase, winning additional re-booking department implementation.
Fortune 500 consulting engagements through IBM iX, delivering enterprise design thinking and UX solutions across healthcare, technology, aviation, telecommunications, and energy sectors.
2023-2024
Healthcare & Public Sector
Applied IBM Garage Model and Enterprise Design Thinking to direct UX strategy for Vision 2025 cloud migration of 200+ applications serving 15M+ Medi-Cal residents.
Methodologies:
2021-2022
Pharmaceuticals
Built enterprise design system across 18 pharmaceutical brands using Atomic Design methodology with FDA-compliant components, serving 1.16M+ patients annually.
Methodologies:
2022
Technology
Applied Enterprise Design Thinking to consolidate 13+ systems into unified Customer Care Agent Dashboard with predictive AI, integrating Salesforce partnership.
Methodologies:
2018-2020
Aviation
Led IBM Mobile at Scale initiative with Apple partnership, consolidating 13 legacy systems into unified iOS agent dashboard used by 50,000+ frontline employees.
Methodologies:
2020
Telecommunications
Facilitated remote four-day design thinking sessions with 40+ stakeholders for Wireless Customer Experience Transformation, creating 600-page strategic presentation.
Methodologies:
2019-2020
Energy & Retail
Delivered BPme food ordering MVP across UK and Australia markets, integrating Qantas Frequent Flyer, securing multimillion-dollar IBM development contract.
Methodologies:
2018
Aviation
Conducted comparative UX audit of ANA vs US/European airline best practices, creating UX 2020 strategic roadmap for Western business traveler expansion.
Methodologies:
2018-2019
Energy & Utilities
Supported AMI smart meter rollout deployment monitoring, reconciling workstreams across IBM and third-party vendors for 3M meter deployment across Deep South.
Methodologies:
For over seven years, I`ve designed user experiences for clients across healthcare, telecommunications, aviation, and energy sectors. I excel at building strong relationships with designers, developers, and business stakeholders—driving projects from discovery through implementation with a focus on measurable impact.
Get in touchPartnering with users and stakeholders to craft high-impact journeys that solve real problems.
Integrating cutting-edge generative AI capabilities to automate workflows and enhance experiences.
Working seamlessly with engineers, PMs, and business leaders to deliver cohesive solutions.
Building enterprise-grade design systems that drive consistency and accelerate product development.
June 2021
2017
2011-2015